Research process map

This image is an initial map of the research to be undertaken to inform the outcomes of the major project.

Reflections of current reading

The past two weeks have been informative. A combination of industry research, Skype tutorials, research process seminar and background reading have helped to more clearly formulate the lead hypotheses and narrow down the principal area of research going forward that will form the focus of the major project.

Here's a summary of the point I've got to and how I've got there:

Hypothesis:

To facilitate a new business culture of openness, innovation and collaboration within the TV production sector in the UK is essential to the sectors future success. This facilitation will be fraught with challenges and difficulty due to the inherent authoritarian, autocratic and established order of the sector and its business model from ideation through to production, commissioning and broadcasting in the UK. As with most business sectors the established order is resistant to change and disruption and in the short term feels protected from it. My major project will investigate methods, platforms, resources and interventions to affect change and innovation within the sector and illustrate their positive effects leading to growth, improved profit and business diversification.

ENDS.

There are several drivers which have influenced the above line of thought. They are principally the following:

1. Research, application and analysis of the Ravensbourne Commercialising Digital Technology programme. Specifically the Improving Profitability for Independent TV Production Companies and Pixels at Dawn activities within it.

2. Background reading surrounding the new business models, practices, opportunities and philosophies emerging from Digital Britain, the era of Wikinomincs and the new era of openness we find ourselves in.

3. MA tutorials with Matt Marsh.

4. Industry sector knowledge, research, observation and analysis.

I will go on to ellaboratote on some of the above in the following posts.

The power of Crozier

http://www.guardian.co.uk/media/2010/apr/14/tv-advertising-market-forecast

while it all goes wrong for Bebo

http://timesonline.typepad.com/technology/2010/04/bebo.html

Twitter profit plan

http://business.timesonline.co.uk/tol/business/industry_sectors/media/article7095914.ece

http://www.telco2.net/blog/2010/04/google_3_big_telcos_reach_for_1.html

http://www.telco2research.com/articles/EB_mobile-advertising-marketing-growth-strategies_Summary

changing media structures research

http://books.google.fr/books?id=s1GYiTi2vgAC&pg=PA75&lpg=PA75&dq=new+media+business+stuctures&source=bl&ots=5wgLbr6BaY&sig=qRIu5XBgCc0BogtgQlQmChSchxI&hl=fr&ei=5ZC5S-_TAsqjOM7G9aAL&sa=X&oi=book_result&ct=result&resnum=7&ved=0CB4Q6AEwBg#v=onepage&q=&f=false

http://www.articlesbase.com/videos/5min/259781038